ISWAI is a young and edgy fashion brand created by Caggie Dunlop, the star of hit reality TV shown “Made in Chelsea”. Following on the back of a highly successful brand launch in April 2012 of its Five Ways T-Shirts, ISWAI had plans to introduce a wider range of clothing, jewellery and other fashion items.

To coincide with the launch of this extended range, ISWAI wanted to update its website and again turned to VERB, who had worked on the original site, for creative direction to the overall brand, website design and digital marketing.

The launch has been highly successful, averaging in excess of 45,000 unique visitors to the site each month.